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“Today’s media organizations are under intense pressure to deliver stories to a broader range of outlets including social media, boost ratings without necessarily increasing resources, more easily incorporate social content, and engage a broader audience,” said Alan Hoff, vice president, Market Solutions, Avid. And news teams can move away from traditional rundown-driven workflows, accelerating their ability to react to changing information. Audiences can get up-to-the-minute information and contribute to live broadcasts through social media interaction. Content can be pushed across a variety of platforms as the story evolves, including on-air, online, and on mobile devices. It enables teams to quickly find and access the media and information they need to tell multiple angles of a story and increase viewer interest. In addition to news teams, anyone who needs to plan and schedule resources, gather information and distribute content around specific topics or stories can benefit from the story-centric workflow. This holistic approach allows for more dynamic and organic storytelling and greater workflow agility–both inside and outside the newsroom. The story-centric workflow puts the story at the center of news operations, and provides the best and most comprehensive tools and workflow solutions to enable news teams to plan, gather, create, collaborate, manage and deliver news to a wider range of viewers across multiple platforms.
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It includes multiple Avid solutions and new feature enhancements-including several new panes within MediaCentral | UX-for fast, efficient, modern newsroom management and news production. Powered by the Avid MediaCentral ® Platform, the industry’s most open, tightly integrated and efficient platform for media, the next-generation newsroom is based around a complete story-centric workflow that connects production teams anywhere in the world via the cloud and takes their stories beyond traditional media outlets. WIP Virtual Lunch Workshop with Diana Tauder - July 14Ĭloud-enabled story-centric workflow enables media and news organizations to quickly and efficiently create and deliver multiple angles of a story across more viewer outletsĪvid ® today announced the availability of innovations for the next-generation newsroom.Interoperable Master Format User Group (IMF UG).Young Entertainment Professionals (YEP).